“The ability to share a message that compels others to act; to embrace what is being witnessed and experienced; to join in.”
Simple and objective. That is what a marketing message should be like.
I often see my own life through the lens of the marketer inside of me. And this is where it gets messy.
Marketing yourself – truth vs. deception
In today’s world everyone has a Facebook, LinkedIn and Twitter profile. We post to our advantage, smiling bright on our never-ending selfies, and commenting eloquently as we share highlights from our own little world. With every Like our brand impact increases. But the reality is that we are all image managers trying our hardest not to fall apart and adjusting to our audiences. Eager to satisfy the cravings of a hungry mob we adjust our thinking and our attitudes for attention.
Creating a personal brand should be aimed at more than a career. Instead we need to look for a purpose. Defining and focusing on a purpose allows your brand to be real, alive and… imperfect. You learn the most when you are vulnerable and accept your mistakes. It also provides perspective. You see, perspective doesn’t shape reality. Instead, reality shapes the perspective of your brand. The world may tell me that the image I need to portray is one of confidence and ease; but my purpose reminds me that through my daily struggles my leadership is being shaped to better understand those around me and just lead. And there is no better way to lead than selflessly.
True purpose gives room to real selflessness. When you aim for something bigger than yourself your storyline becomes simple and clear; even through the brokenness. I want to be a leader at home and at work. This is why I serve with Hope Community Church and the Marketplace Matters Ministry. Through the years I’ve been able to pour into people’s lives and grow in the process. I’ve shared my struggles and my deepest pains. Still, I’ve grown to lead well by knowing that it is not about me. It is about serving my family, my neighbors, my co-workers, my friends. This was clear in Jesus’ teachings and exemplified by His ultimate sacrifice.
“But he (the Lord) said to me, “My grace is sufficient for you, for my power is made perfect in weakness”